ASUS, 2012

Driving brand consistency

Established in 1989, ASUS is a multinational company known for the world’s best motherboards and high-quality personal computers, monitors, graphics cards, routers and other technology solutions. Today, ASUS is designing and building next-generation smart technologies to provide incredible experiences that enhance the lives of people everywhere.

I worked at ASUS as a graphic + web designer. I designed a variety of digital and print marketing assets for marketing campaigns.


Microsites were used for new campaigns that introduced new products to the market. At ASUS, the design team created a microsite template for the project manager, designer, and developer to be consistent with information architecture, brand, and content from project to project. Designers designed and implemented designs onto ASUS' corporate website.

Microsite wireframe


Landing Pages

I designed and developed landing pages for newly released products and campaigns. Designers used templates to create a strong foundation of IA. Styling can vary from corporate to the theme of the campaign, depending on team bandwidth.

Print Ads

Depending on magazines and campaigns, designers also created magazine advertisements for national publications such as Wired, Maximum PC, Spirit Southwest, etc.