Behind the Pattern, 2020

Telling the stories of underrepresented womxn in fashion

Behind the Pattern (BTP) is an organization dedicated to helping you shop ethically. Discover inclusive, sustainable, and ethical fashion brands owned by womxn, POC, LGBTQIA, and more.

BTP aims to make it easier for people to shop ethically by introducing them to various ethical brands and curating products they might be interested in. BTP intends to help out BIPOC small business owners by amplifying their message and introducing them to a new audience.

I created BTP's identity and defined a brand guide to be used for any kind of visuals posted on their social media channels and blog.


Typography for BTP

Social media posts

Product Finds
Founder Spotlight